Brand. It’s defined as the idea or image of a specific product or service with which consumers connect by identifying the name, logo, slogan, or design of the company who owns the idea or image. Brand-ING includes a mission statement, benefits, and features of your…

“Our organization does not do marketing campaigns.” That’s what a VP for one of the largest Protestant denominations said to me during a recent conversation. I gasped silently and thought to myself, Did I misunderstand his statement? Unfortunately, I had not. To be honest, the world of…

Periodically, conference officers are burdened with the duties of preparing for Regular/Constituency Sessions in which new leadership is chosen, among many other critical decisions. Many times officers of the organization may not have full knowledge of the procedural and mechanical requirements to pull off a…