Brand. It’s defined as the idea or image of a specific product or service with which consumers connect by identifying the name, logo, slogan, or design of the company that owns the idea or image. Brand-ING includes a mission statement, benefits and features of your…

I sat down recently with Venroy Joseph, our founder and chief creative, to discuss his take on this year’s graphic design trends. We are now on the verge of returning to life as we knew it. Are these trends still relevant after a chaotic year?…

Every one of us has a personal brand, whether we accept it or not. As entrepreneurs, we already have a good understanding of the impact a sound branding strategy will have on the revenue our business earns in its lifetime. But what about your own…

We design because we love it- but to be recognized for our work, well that’s just the feather in our cap!

“Our organization does not do marketing campaigns.” That’s what a VP for one of the largest Protestant denominations said to me during a recent conversation. I gasped silently and thought to myself, Did I misunderstand his statement? Unfortunately, I had not. To be honest, the world of…

Periodically, conference officers are burdened with the duties of preparing for Regular/Constituency Sessions in which new leadership is chosen, among many other critical decisions. Many times officers of the organization may not have full knowledge of the procedural and mechanical requirements to pull off a…